Messaging Playbook
The University of Cincinnati has a powerful story to tell.
It’s time to tell that story with one unified voice—across audiences, communicators,
and channels.
This playbook is your guide to doing just that. It brings together UC’s strongest messaging elements into a cohesive framework—helping you communicate who we are, who we’re speaking to, and what context we’re in. It’s designed to help you speak clearly, confidently, and consistently on behalf of UC.
What it is
- A flexible messaging framework that helps you connect with your audience
- A tool for spotlighting the most important themes in UC’s story
- A guide to aligning different voices around a shared sense of purpose
What it isn't
- A script or rigid template for what to say
- A set of rules that limits your creativity or voice
- The only way to tell the University of Cincinnati story
Same Story, New Evolution
UC has a powerful storytelling asset in the Next Lives Here campaign. While the campaign has existed since 2018, it has taken on new life in 2025 through a new iteration, “Next Is All of Us.” This is a new evolution of the same campaign. It expresses the same legacy of achievement, innovation, and impact that UC has emphasized for years. At the same time, it places new emphasis on community, collaboration, and the small moments of growth that make UC welcoming and invitational to all. The storytelling possibilities are more expansive than ever.