A new ‘Reading Rainbow’ brings nostalgia
UC children’s media expert Nancy Jennings cited in national and local media
In a recent Washington Post article, University of Cincinnati media studies professor Nancy Jennings weighed in on the reboot of "Reading Rainbow," the beloved PBS children’s program that inspired generations to read. The story was republished at MSN.com and in The Stars and Stripes.
The article highlights librarian and social media personality Mychal Threets, who is hosting the new "Reading Rainbow" series, available free on YouTube. The revival keeps the show’s signature format of storytelling, celebrity guest readers and book reviews by children — all updated for a digital generation.
Jennings, an expert on children’s entertainment and education, said that bringing the series to YouTube is a strategic move.
“They’re reaching kids where they are,” she said in the article.
She explained that "Reading Rainbow" incorporates proven educational techniques — such as pausing for audience reflection and having kids recommend books to peers — that keep young viewers engaged and encourage reading for fun.
“Programs like 'Reading Rainbow' can help inspire kids to want to learn to read,” Jennings said, noting that accessible, positive screen time can be a valuable tool for families.
New episodes of "Reading Rainbow" are released every Saturday in October at 10 a.m. on YouTube.
Jennings was also recently featured in Cincinnati Family Magazine, where she discussed the same topic and the impact of educational media on children’s learning and development.
Note: The Washington Post is a subscriber publication. If you would like a pdf of the original article contact angela.koenig@uc.edu.
Featured photo at top courtesy of iStock/FatCamera.
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