It’s not you: Gen Alpha's slang is really 'Ohio'

Children's media expert Nancy Jennings speaks to WVXU regarding 'brainrot'

It’s not you: Gen Alpa’s slang is really “Ohio.” 

But the pejorative likely won’t stick, says Nancy Jennings, a UC children’s media expert who was a guest speaker on WVXU with radio host Lucy May.

The topic of discussion was “Brainrot,” and to what extent social media and other media, such as YouTube and television programing, impacts language, learning and development for Gen Alpha, those born after 2010. Brainrot is a term for users who spend too much time online.   

“Every generation comes up with their own language and own terms,” says Jennings, adding that Brainrot appears to be talked about more now because there is more exposure.  

On one hand, “it’s concerning because we are worried about brain development,” she says, “but the evidence is still coming in…and it’s not completely evil and it’s not completely good.”    

Aside from forming a language that their elders cannot understand, there is more evidence that constant connectivity can cause issues of anxiety, depression and sleep deprivation.

Jennings gives tips to parents and guardians on how to monitor media usage, such as watching the media together, even if there is a modern language barrier.

“If nothing else it’s a bridge,” that gives you something to talk about with your child.”

Jennings studies the impact of media on the lives of children and their families and public policies and practices involved with children’s media. 

Listen to the interview.

Featured image at top: iStock/martin-dm

Impact Lives Here

The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction. Next Lives Here.

Related Stories

1

Sugar overload killing hearts

November 10, 2025

Two in five people will be told they have diabetes during their lifetime. And people who have diabetes are twice as likely to develop heart disease. One of the deadliest dangers? Diabetic cardiomyopathy. But groundbreaking University of Cincinnati research hopes to stop and even reverse the damage before it’s too late.

2

Is going nuclear the solution to Ohio’s energy costs?

November 10, 2025

The Ohio Capital Journal recently reported that as energy prices continue to climb, economists are weighing the benefits of going nuclear to curb costs. The publication dove into a Scioto Analysis survey of 18 economists to weigh the pros and cons of nuclear energy. One economist featured was Iryna Topolyan, PhD, professor of economics at the Carl H. Lindner College of Business.

3

App turns smartwatch into detector of structural heart disease

November 10, 2025

An app that uses an AI model to read a single-lead ECG from a smartwatch can detect structural heart disease, researchers reported at the 2025 Scientific Sessions of the American Heart Association. Although the technology requires further validation, researchers said it could help improve the identification of patients with heart failure, valvular conditions and left ventricular hypertrophy before they become symptomatic, which could improve the prognosis for people with these conditions.